Ash's Blog

The making of a Coca-Cola neon sign, 1954 (via creative review)

Posted on: August 12, 2011

The making of a Coca-Cola neon sign, 1954

 

In the new issue of CR, I talk to Coca-Cola archivist, Ted Ryan, about the history of the brand’s 125 year-old identity, explored in a new show at the Design Museum. One of the highlights of the display is a book documenting the design and build of their first neon sign for Piccadilly Circus, in 1954…

When he returned to Atlanta, Ryan kindly sourced some scans of some of the pages from this rare publication, a few of which we used in the print piece in the July issue. The rest we present here as a series, alongside two Technical Data pages, should anyone be interested in how the sign was actually constructed.

The opening page of the book reads as follows: “Outdoor Publicity Limited are pleased to present this volume to The Coca-Cola Export Corporation to record the lighting of the Piccadilly Sign in London on July 1st, 1954”. Then the design credits are: “Designed by the Advertising Department of The Coca-Cola Company, in Atlanta, U.S.A., and constructed by Claude-General Neon Lights Ltd in their factory at Wembley, Middlesex”.

Ryan looks after the physical Coca-Cola archives at the Atlanta HQ, which can be toured (virtually) via theverybestofcocacola.com. The July issue of CR features a range of work from the archives, including some examples of early tie-ins with baseball stars from 1907; one of the first print advertisements to feature an African-American woman from 1955; and several pages of the Coca-Cola design manuals used in the 1960s.

The July issue will be up online very soon (for subscriber access) but you can also take advantage of a 40% subscription here, for this weekend only, as part of our deal celebrating reaching 400k followers on Twitter.

One of the first images in the book replicates the drawn plan for the neon sign:

The manufacture of the sign is also recorded – here, spray-painting the letters:

The sign begins to take shape on Piccadilly Circus:

The final image in the book, the only one in colour, shows the sign lit-up:

Finally, here are two scans from the Technical Data pages:

Thanks again to Ted Ryan for sending the images our way. You can see the Design Museum‘s Coca-Cola exhibition, in the tank display on Shad Thames, London SE1 2YD, until July 3.

Advertisements

1 Response to "The making of a Coca-Cola neon sign, 1954 (via creative review)"

I liked your article is an interesting technology
thanks to google I found you

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow up !

Enter your email address to follow this blog and receive notifications of new posts by email.

iTweet :

Error: Please make sure the Twitter account is public.

Where are you?

%d bloggers like this: