Ash's Blog

Ferrari all set to drive into India

Posted on: March 10, 2011

New Delhi: Italian luxury sports car Ferrari will make its official debut in India soon with popular models such as California, 458 Italia, 599GTB Fiorano and the latest FF, with prices starting from Rs 2.2 crore onward.The company has appointed the Shreyans Group as its official importer in India.The Ferrari range, which will be sold in India, includes the California, priced at Rs 2.2 crore, the 458 Italia at Rs 2.56 crore and the 599GTB Fiorano, tagged at Rs 3.37 crore.

Ferrari’s latest model the FF, which was unveiled at the Geneva Motor Show earlier in March, will also be available. Its global price has not been announced yet.

All the four models will be open to order once the Ferrari dealerships are opened in India.

The first Ferrari dealership will be opened in the capital soon and a second one is slated to open in Mumbai in the second half of 2011.

Commenting on the development, Shreyans Group Chairman Ashish Chordia said: “We are proud to announce the partnership with Ferrari on Thursday. This brand represents for us the epitome of success and we are proud to partner with one of the world’s most desired brand.”

Chordia said the group will establish a network of Ferrari dealers across India to cater to the discerning needs of customers.

An independent Ferrari India office with experienced Ferrari professionals to manage the upcoming dealer network will be set up, Chordia added.

The Shreyans Group is involved in luxury retail in India, with interests in products such as yachts, super bikes, fashion articles and jewellery, besides cars.

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